The Growcery organized another impactful workshop. This time the subject of our Flash-Hack was sustainability. And as for the setting: the place to be was The Big Score, an international venture capital & corporate innovation sourcing B2B event, at MeetDistrict Ghent.
Why sustainability?
First of all it’s on everybody’s mind and thus an important societal topic.
But furthermore:
- Even the largest corporate cannot tackle this challenge on its own.
- Sustainability impacts everyone and all industries
- It’s necessary to go about this locally, within Belgium and Europe, since we need to take local market / regulations into account.
Who participated?
Four large corporates joined us at our Sustainability Flash-Hack: Coca-Cola, AB Inbev, P&G, and Nestlé. The main challenge presented was creating opportunities to pilot consumer and retailer centric solutions to enable better recycling. Main challenge was creating opportunities to pilot consumer and retailer centric solutions to enable better recycling.
Based on the input of the participating corporates we formulated the following objective: make the recycling process EASIER, FASTER and MORE REWARDING for both consumer and retailer.
And this is where we stepped in: The Growcery invited eight starting companies / projects to take the stage and pitch their solution!
- Cryptocycle: we develop the future. Blockain innovation creating a greener future.
- CupClub: pioneering the reusable revolution.
- Digimarc: the barcode of everything.
- Filigrade: the solution company with interactive watermarks, for recycling, copy detection and consumer engagement.
- Plastic Playgrounds: from waste to sports.
- Recycl3r: consumer engagement through better recycling.
- World Recycling Consumer Fund: our waste has value.
- Zappar: democratizing augmented reality.
Thanks to The Growcery Sustainability Flash-Hack several ‘matches’ were identified that will now lead to new, impactful collaborations!