Are tech media relations in the U.S. identical to how companies engage with the media in London, Paris, Brussels or Amsterdam? Some things are done the same, some are done (very) differently, and tech entrepreneurs and PR / marketing managers are best aware of those differences if they want to be successful increasing their share of voice on the American market. This webinar focuses on how European tech companies can design, plan and conduct media relations on the U.S. market successfully. Topics that are covered: - The American tech media landscape - The American tech media relations toolbox - Crafting and pitching stories to American tech media - B2B thought leadership in American tech media - B2C product pr in American tech media - Media relations in times of COVID-19 - The American PR tech stack - Preparing and giving media interviews SPECIAL GUEST Omar Gallaga (WSJ, CNN, NPR, Washington Post) will share his thoughts and experiences receiving media pitches being "the other side" and will be available to answer questions during a 15 min AMA session. HOST Jo Detavernier, SCMP, APR has 15+ years of PR experience of which 5 in the American market. He founded and leads Detavernier Strategic Communication, an Austin, TX based boutique PR agency. This workshop is organized by Detavernier Strategic Communication. No public recording will be made available afterwards to anyone who has not registered. The code startupsbe allows for a 20 percent discount - code valid until March 12.